Rydbergs JUM

About

Rydbergs, a beloved Swedish food brand, has long been synonymous with traditional delights such as potato salad and mayonnaise products. Our mission was to infuse Rydberg's identity with a renewed energy by developing creative food concepts and introducing alluring new product lines tailored to appeal to a younger audience.

Rydbergs JUM, a sub-brand designed to redefine comfort food. Rydbergs Jum brings you a fusion of flavors that are not only delicious but also comforting and contemporary.

With Rydbergs JUM, we aim to provide food experiences that are both satisfying and modern. Picture cozy evenings with Netflix, wrapped up in a fluffy duvet surrounded by candlelight. And with Rydbergs Jum, there's no need for plates – our products are best enjoyed straight out of the package, offering convenience without sacrificing taste.

Client

Rydbergs

Range of work

Art Direction

Brand Strategy

Packaging Design

Credits

Stina Rolf

William Buller

Hillevi Stephansson

Year

2022