About

Our mission was to create a visual identity for Hoop Dreams project: ZON163, Tensta. The goal is to keep the girls in basketball in Tensta engaged in the sport after 14 years to continue to promote the well-being of young girls through basketball and culture.

Understanding that some teenagers felt overwhelmed by the commitment, we crafted an identity that prioritized fun, empowerment, and community over competition while still maintaining strong ties to the area.